Folla’ Back! Pros & Cons of Mass Following on Twitter

At ThrillerFest, a social media expert introduced me to a new concept for Twitter platform growth: what I’ve started calling the follow-back tactic.

In short, you search for and follow people in your target audience, and you follow them. They follow you back to reciprocate, and everyone’s platforms grow. So simple! I couldn’t believe I’d never heard of this approach before.

Read the full post at DIY MFA.