Marketing Magic: The Seven Points of Contact for Authors

In marketing, there is a saying that pretty much every person in the industry hears at some point:  Half of advertising doesn’t work, we just don’t know what half. It’s a flip comment that’s usually good for a quick guffaw, but I hate this saying. It implies that there is no strategy to marketing outreach, and that trying to strategize what you do is pointless, because even if it works, we won’t know.

And that’s total nonsense.

Read more at DIY MFA.