Case Studies

Refining the Voice of a City Magazine
When Emily joined Capital Area Women’s Lifestyle Magazine (CAWLM) in Lansing, MI, the publication was only in its second year, and growing rapidly to fill a previously unaddressed niche in the city’s community. >> Learn more.

Zombie Preparedness with a Fun Factor
When a regional hardware store requested a fall seasonal campaign, the client team pulled Emily in early to integrate public relations, lead copywriting, and lend zombie pop culture expertise. >> Learn more.

Connecting to Caregivers with Quality Content
An international in-home senior care company sought an agency partner to help them develop long-term relationships with a target audience of family caregivers for aging seniors earlier in the caregiving cycle. Emily was added to the communications team to contribute her writing and editing skills to an extensive content marketing strategy. >> Learn more.