What to Do About Twitter Non-Followers

The follow-back strategy is based on the Twitter etiquette that if someone follows you, you should follow them back, regardless of who they are. This is not a universal practice (I’m among many Twitter users who don’t subscribe to it, as a general rule), but it’s a common one. But when you use this tactic, what should you do about users who don’t follow you back?  It’s an important point to address, as it can be a real problem.

Read the full post on DIY MFA. 



Podcast Review: Brian Carter’s Brain

The podcast Brian Carter’s Brain features a mix of interviews with top-tier marketing thought leaders and short, tactics-oriented tidbits from a host with high credentials in the field. Each episode focuses on digital marketing with emphasis on Facebook and business’s bottom lines.

Read the full review at MarketingPodcast.com.